As we all know, WAR's campaign is totally FUBAR. Bouncing back and forth like a demented game of ping pong. It needs sorting out, but how?
How about adding the missing cities?
Here's the (not exactly new) idea...
I'm not sure if it would need it, but it might be wise to review how quickly zones can be locked. Perhaps slowing them down again... Anyway, when you do lock a racial pairing, you get the relevant city siege; so Empire/Chaos gives you Altdorf/IC. However it doesn't lock the other pairings anymore. You can still do their scenarios, push for zone locks and even start a siege on another pairing's cities at the same time.
Which in theory would mean players would have more choice both as individuals choosing how they play the game and strategically as a faction. As Destruction do you dare commit everyone to sieging Altdorf and leave the Orc and Dark Elf lands unprotected? Do Order get everyone on the defensive or could they counterstrike from the Elf lands? Add a proper downside to your king/s being killed and all of a sudden the multiple city campaign gets a bit tense...
Oh and it would also be something huge to announce, bring in major new content to relieve boredom, provide new PvE instance opportunities, different RvR sieges AND this is all using content Mythic had already started making anyway.
Potential you think?