For some of us the theme and intellectual property a game uses is important. It could be something long established like Conan or something specifically created for the game like Mass Effect, but for those of us that care about such things we will want it to be of good quality and to fit with certain personal preferences. We want the game's atmosphere to envelop us and be a pleasant distraction, rather than a constant nagging irritation. A favourite IP well represented can cover a multitude of developer sins.
Myself, I get irritated by three things in particular.
First off there's the everyone's a hero crap. It's amazing how the NPC villages have populations that are lower than even the smallest guild of player controlled "heroes". It's just bloody silly. Plus if 90% of the people in these worlds are us heroes, well... damn we must be shit, because evil just keeps on happening. Now this isn't necessarily the IP at fault here, but it is part of how that IP is presented. It changes what could be a living, breathing world into a bit of a farce and something that just feels a bit weak.
Cutesy stuff like World of Warcraft does my head in with it's comedy gnomes and horrifically half-hearted "we're not evil really" faction. I loathe how meh the Horde are. That said, I do recognise that WoW is aimed at an incredibly broad market and whilst I don't like the way it looks or it's hokey lore, there's no way I can argue against it's popularity. Mass market = mass money.
Which also applies to that other hideousness that makes me to hurl over my monitor; the generic eastern style yawn fest. You know the ones, TERA/Aion, etc with their eastern-style-big-eyes/hair-angel-winged-cyber-emo-punk-goth-anthropomorphic-badger-people-bollocks™. Invariably this is accompanied by lazy, generic and just plain dull storylines. It's fantasy by numbers, but it has broad appeal based purely on the aesthetic and it sells to those that do like those themes over other elements. Just like Final Fantasy MCMII and so on.
So whilst I don't like those style of settings, art styles and themes, and yes I can happily slag them off for hours, I'm also sure that their fans can do the same for the things I like. Plus whilst at first it may not seem it, my taste is actually a bit more niche. I like my gameworlds dark, mysterious and threatening. Warhammer and Battletech being prime examples of this; they're fantasy/sci-fi worlds that are gritty and in the fiction are populated by unpleasant, devious bastards. Sure they do have nods to humour here and there, but they're grounded in pure nastiness. However the bit that I really like are the small details, the things that flesh out these fantasy worlds and make them approach feasibility and this is where I realise I'm buggered.
Take Warhammer 40k for example and the upcoming Dark Millennium Online game. Warhammer 40,000 is my favourite setting of any IP in any format and I've made no secret of the fact that I'm looking forward to DMO. As such you might think it's my dream MMORPG in the making. But nope, you'd be wrong. It's all Space Marines, Eldar Aspect Warriors, Titans, big explosions, epic battles and total carnage, which in many ways is great, but actually I think it devalues the mythos attached to Spacemarines to have a bazillion players using one. I would much prefer to see something like Necromunda get made into an MMORPG.
Necromunda is a 40k game that is set within the bowels of a GIANT hive city, it's about gangs of street scum, criminals and those trying to enforce the law in the festering arse of the Imperium. It might not have Spacemarines or Tyranid Hive Tyrants, but we don't need them. Those things are meant to be rare anyway, so make them rare, make them special. I want a taste of the worlds that the Eisenhorn books deliver, worlds that are more than just battlefields for the latest spacemarine yawn-fest. Give me a window into what it's like to live in the Imperium with it's oppressive and violent atmosphere. I don't want to be a hero, I want to claw my way out of the crap and forge my own path, be that hero or villain. I want to be scared of Imperial law. I want to run from the Adeptus Arbrites. I want to see the shops, homes and workplaces. I want to hear the conversations of people that aren't genetically engineered superhumans. And then I want it to go bat shit crazy as our gangs kick off. I want a sandbox, gang warfare, multi-faction PvP based game in a giant 40k hive world.

Problem is, it's just too niche a desire. Nothing like this will ever get made because it wouldn't have that mass appeal. In my head this idea is dripping with atmosphere and has immense multi-faction PvP potential, but that just doesn't matter, because most people want their Spacemarine. Which is a shame, because as I mentioned before, books like the Eisenhorn trilogy show you that there's so much more flavour if you focus on the small details and give the reader a bit more chance to sink into your fantasy world. It doesn't have to be all explosions and shouting AVENGE ME BROTHER! every 5 seconds. I'd like to see some games that reflect that.
OK so this post started off about IPs in general and different tastes and then ended up with my ideal way of presenting my favourite IP, which won't ever happen. Bit of an odd post, but there you go.

