… I actually think it’s an excellent response by them.
Obviously they’ve expressed how sorry they are and have refunded everything , but it was also good to see EA covering any bank charges for customers who had wanker bankers. Actually I say it was good to see, really anything less would have been bloody crap behaviour, so nothing to pat them on the back about there. It was very important that ALL customers came out of this with ALL overcharging and associated costs refunded.
The things I think make this an excellent response are the tone of Jeff Hickman’s apology and the in-game gifts.
Some people may have been hoping/expecting a free months play or similar, but I think this is a much better way of saying sorry. We’ve seen developers give out free months play to say sorry before, but be honest, did you really notice? You get a very small amount of money not leaving your account, which you’ll only remember happened if and when you read through your bank statement. And then you forget entirely and carry on thinking shame on Mythic, boo hiss! It’s not like you’re ever going to forget the over-charging, but their free month to say sorry will be lost in very little time.
Whereas your unlimited black dye or fancy mount will always be there in-game, each time you log in both as a reminder of Mythic screwing up, but also of them properly saying sorry. Will it make up for the stress this caused some players? I don't know, it was a pretty epic cock up, but their apology seems like a good attempt to me.